property management 28 September 2022

The Importance Of Real Estate Agents In Buying Or Selling A Property

Buying or selling a property is one of the biggest financial decisions you will ever make, and includes a great deal of money.Risk versus reward! By using the services of a real estate agent you can learn how to save money, mitigate risk and land the type of property deal that is perfect for you! Calgary Real Estate Agent’s are proficient at helping you discover the finest properties for sale in your target area. You can also find the right buyer’(s) for the properties you want to sell quickly. Century 21 Agents go above and beyond to provide you the best services possible. Expect the unexpected. Our commitment to you is the Century 21 Gold Standard:

Accurate Market Valuation

The real estate market is highly complex and very difficult to navigate. Factoring in new legislations, interest rates, economic growth, market statistics, market analysis and so much more, it is easy to become overwhelmed very quickly. Speak with a Century 21 agent today and see how the Century 21 advantage can be yours. You can get the present value range of any property with the help of your local Century 21 Real Estate Agents. Knowing the actual value range of any property gives you an upper hand while making the deal.

Please note: Value is only what any one person is willing to pay. Only a licensed Real Estate Appraiser is licensed to tell you what your house is worth. A Real Estate Agent can present a sales range by evaluating your property of interest in consideration to all the above including active and sold comparables in your community and surrounding areas.

Superior Negotiations

Negotiations are a key element, integral to any successful real estate transaction. You don’t just find deals; you make them happen by doing your due diligence. Your Century 21 Agent will collect, share, analyze and present the data to support a strategy that works for you to achieve your real estate goals, all the while saving you time and money. Your Century 21 Agent must and always will follow your legal instructions even if they don’t agree with you. You are in the driver’s seat, so make sure to listen to all that your agent/navigator has to say to assist you in making the best informed decision possible. With this in mind you will be able to leverage your agent’s skills, experience, and expertise to your negotiating advantage. Personally I follow and execute in verbatim your informed directives keeping you in the driver’s seat through the entire negotiations process.


When you are buying or selling a property, you need many services like a lawyer, mortgage broker/specialist, photographer, RMS measurer, trades, home inspector etc. A realtor has a strong network in these fields and can provide references. You won’t have to find people for these services. Your agent sends a lot of business to these service providers, so it is in their best interest to treat you as high priority, saving you time and money!

Proper Paperwork

Buying or selling any property requires a lot of paperwork. You might get confused or frustrated with the paperwork. When you hire a real estate agent, they will handle these things for you.
Your agent will go through all the necessary documents in detail, answering all your questions, so you can make an informed decision. Technology struggles? Don’t worry your Century 21 real estate agent has you covered for all your real estate ventures, including digital signatures, digital files, and or paper files.


Real estate investors know that having a good real estate agent is the key component to a
lucrative and successful real estate transaction. Take a page from their book and get the professional help you need to land your dream property.

Myth: “I can save money by buying and selling properties on my own without an agent”

Fact: You don’t know what you don’t know. Interview a real estate agent today and discover how a good agent can save you more time and money than you thought possible! I personally have saved my clients on average 2-3 times the cost of my commissioned services.

Okay sincerely quick tangent: When I drive by a “for sale by owner” sign on a property I always think to myself that the sign might as well say: This property is NOT for sale, and if we did decide to entertain an offer we sure don’t want a whole lot of interest, so first come first served as we definitely don’t want to sell it for top dollar. Your local MLS is the highest form of exposure for buying and selling properties. Combine this with the skills and expertise of a good real estate agent, and you are setting yourself up for maximum exposure, competing offers, top dollar, and industry standard honest and ethical representation. Competing offers are common these days especially in seller’s markets. The local MLS system in Canada is tried and true, quite simply “It works”. Protect yourself from the pitfalls of going it alone and seriously interview at minimum 3 real estate agents. You need a team of experts assisting you in your real estate ventures, so start by hiring the right real estate agent and watch as your team of professionals goes to work under your leadership